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Date: 29/04/2021
Time: 09:00 - 10:30

Event with CY member Woven - Branding in the digital age 29/04/2021

Tickets Remaining: 18

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Connect Yorkshire Member £0.00
Connect Yorkshire non member £0.00
Date: Thursday 29th April
Time: 9am
Mind Vs Machine - Branding in the digital age
Speaker: Mark Bower, director at Woven Agency
Zoom

The one thing all successful brands achieve? Occupying positive space in the minds of their audiences.

What they communicate to achieve this - messaging that creates perceived value for their target market - hasn’t changed much over the years.

But how they do it? Thanks to the digital revolution, that’s changed forever. And to thrive in this digital world, your brand has to change with it.

Join Woven’s executive creative director, Mark Bower, as he explains how to attract, engage, and delight customers in the digital age.

Mark’s decades of marketing experience has seen him build agencies, win awards, and digitally transform hundreds of brands.

Which means he’s perfectly placed to explain:
  1. What branding actually is and why it’s important.
  2. Why digital methods succeed where traditional ones fall short.
  3. How a digitally focused brand is a more customer-centric one.
  4. The digital tools that help you truly understand your audience.
  5. Ten rules for branding in a digital age. 
Mark Bower is executive creative director for brand engagement agency, Woven. For over two decades, he’s worked across strategic, creative, and digital teams to help best-in-class brands craft, tell, and amplify their stories.



Event with CY member Woven - Branding in the digital age

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